Versaggi Biocommunications® is a marketing consultancy that brings together an unequaled mix of resources and expertise to establish a unique market presence for our clients.
Charles Versaggi was an instrumental force in helping Cepheid to gain exposure in both print and television media during our early days. He was particularly of great value during the Initial Public Offering and in the midst of the 9/11 chaos when Cepheid played a major role in helping to protect the USPS. His contacts and ability to network across the nation are of significant value.
I have worked with Charles Versaggi in several capacities as a client (Abaxis, XIP) and as a business advisor for many years. He is a highly talented life science marketer and science communicator with years of invaluable experience in clarifying and communicating a company’s story. What sets him and his firm apart is their integrity and dedication to identifying and articulating a company’s unique value — science, technology and business model — toward achieving a successful market presence.
I have worked with Charles as a consultant to Mercator MedSystems, and as a board member at VascularCures. He has a consistent track record of excellence in leading creative and business processes for those in life sciences, combining a in-depth understanding of medical technology with a long track record in marketing and communications. He is a superior and effective coach through the complexities of determining optimal messaging and identity branding, within both a corporate and not-for-profit environments.
I have known and worked with Charles for more than 25 years. He is not only strategic, but he also knows how to work with companies and organizations to get things done. There is no one in the field of bio-tech that I would recommend more highly for strategic communication counsel.
Charles is an expert at communicating his client’s abstract intellectual property into commercial vision. As a true industry insider who understands the business, he has shaped the early strategies of many of today’s top biotech and device companies.
I have worked with Charles since 1990 when he led the Life Science practice at Regis McKenna. Charles is an excellent Life Science communications specialist. He brings the educational background (PhD), breadth of communications know-how, industry knowledge, and industry contacts (including industry executives and influential media reporters/commentators).