Opening our doors more than 30 years ago, Versaggi Biocommunications® was in the early vanguard of clarifying and communicating such concepts as genetic engineering, recombinant DNA, and monoclonal antibodies. We also helped educate health care practitioners and consumers about minimally invasive surgery, back when conventional procedures meant weeks in the hospital and months of recuperation.
Today, we are educating our clients’ audiences about gene therapy, genomics and proteomics giving rise to powerful new diagnostics and therapeutics and the promise of personalized medicine. And with the eHealth revolution driving rapid changes in health care, we are expanding our clients’ reach with creative Internet-based solutions to help them maintain a competitive edge.
Our strengths are founded on the ability to provide our clients with critical, strategic thinking. Our role as strategist, communicator and educator intersects at our client’s bottom line — to create value. Working closely with a client’s management and scientific team, our job is to clarify and communicate the company’s vision, to get to the core positioning that sets it apart. This core strategy and unique positioning informs “The Company Story” – all that we communicate about our client’s technology and products to its target audiences. Our clients value us as expert consultants, and can expect us to provide invaluable strategic input on global marketing issues that are critical to their business success.